Prepare for AI Associate Certification

ArtificiaI intelligence is involved in virtually every industry, and it’s imperative that you stay ahead with the latest innovations! In Salesforce, AI is harnessed through Einstein, which enhances CRM capabilities by predicting customer behavior, automating routine tasks, and providing deeper insights through data analysis.
This blog will share first steps to preparing for your AI Associate certification with Trailhead modules. PLUS, read to the end for details on a hands-on, personalized LIVE Flow Bootcamp, where you will learn how to apply AI in your org!
If you haven’t read it yet, check out our post, “How Can Salesforce Professionals Prepare for an Einstein Future?” to read about how to leverage AI for Salesforce. Here is a snippet to give you an idea of the importance of artificial intelligence in your org:
“Multiple people will create flows in your org much faster than before on top of existing workflow rules, process builders, Apex triggers, and managed packages. You already have years of work and tech debt accumulated in your org. This change will only accelerate the pace of change in your Salesforce instance and enable more people to develop low-code and code solutions.”
How can we measure and acquire objective skills in the world of Salesforce and artificiaI intelligence? Become a stronger asset to your company by pursuing the AI Associate certification!
The certification exam consists of questions about AI Fundamentals, AI Capabilities in CRM, Ethical Considerations of AI, and Data for AI. For a more in-depth exam outline, click HERE.
Explore a few Trailhead modules to get you started on the road to certification:
Artificial Intelligence Fundamentals

Here, explore the basic understanding of AI, and how it applies to the world we live in. You’ll tackle the following topics:
- Getting started with AI
- Turning data into models
- Understanding the need for neural networks
Artificial Intelligence for Business

Get the basics you need for optimizing business elements with artificial intelligenceI! Topics covered include:
- Basic first steps to understand AI in your business
- Basic AI application skills
Natural Language Processing Basics

Natural Language Processing (NLP) in artificial intelligence enables machines to understand and interpret human language. This technology underpins applications like chatbots and virtual assistants, enhancing their ability to handle customer service inquiries efficiently and accurately. You can imagine why this is important for your org! Learn the absolute basics of this concept in this module.
Ethical Data Use in Personalization

AI use can have plenty of ethical questions. Get solutions and begin thinking about best case scenarios in this module. Explore these topics:
- Ethical Use and Best Practices in Personalization
- Strike the Right Balance with Cross-Channel Behavioral Messaging
Build Your Data Literacy

Learn your way around data usage:
- Understand data literacy
- Explore Data by Asking Good Questions
- Learn Data Fundamentals
Here are a few basic modules to get you started on your path to certification. For hands-on practice, support, and personalized feedback, sign up for Flow Canvas Academy to learn even more about how AI and automation go hand in hand. Check it out HERE!
Explore related content:
Advanced Flow Modules on Trailhead
Essential Flow Superbadge Units for Your Tool Belt
