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Admin
AI Data Masking and Sensitivity Mapping in Salesforce
AI features move fast, but the governance behind them doesn't have to lag. Most of the controls covered here already exist inside Salesforce. They just need to be checked on purpose instead of assumed. Bring the Einstein Trust Layer and prompt template permissions into your regular security cadence. That closes a gap that's easy to overlook and costly to ignore.…
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Admin
Why Salesforce Profiles Are Putting Orgs at Risk
Salesforce admins have relied on Profiles for decades. They feel familiar. They feel safe. According to Andrew Day, Fractional CISO and founder of 22 Nexus, that familiarity is exactly the problem. At Texas Dreamin’ 2026, Day delivered a session that walked attendees through why Profiles have become the biggest obstacle to real security in Salesforce orgs, and what teams can…
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Admin
Object Relationships in Salesforce
When you’re just starting out learning the basic foundational concepts in Salesforce, it helps to break them down like this: one object, one purpose, and then a set of rules for how objects connect to each other. Object relationships are exactly that connective tissue. They let you link records together so users can see related data without hunting for it…
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Admin
Agentforce Pricing: A Tier-by-Tier Breakdown
Salesforce has restructured Agentforce pricing around usage and business value instead of flat seat licenses. This guide breaks down each pricing tier, what it costs, and where the credits actually go. We'll cover the free Foundations tier, the two usage-based options (Flex Credits and Conversations), and the flat-rate licensing paths built for employee-facing agents.
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Artificial Intelligence
The Real Lessons Behind a Year of Agentforce Rollouts
At Texas Dreamin’ 2026, Salesforce’s Jason Aylstock and Sha-Lene Pung shared what a full year of real-world Agentforce deployments actually look like. Their session moved past the launch-day hype and into the operational reality: readiness, governance, and rollout pacing. The points are not just timely, they are important for every admin to know if you’re prepping to go live with…
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Artificial Intelligence
Headless 360: Build an Agentforce Agent Using Natural Language
If you've been following Salesforce announcements lately, you've heard the phrase "Headless 360" more than a few times. It was all over TDX and now, it's showing up in Trailhead. And it keeps popping up in conversations about where Salesforce is heading in the age of AI. So what is it, really? And more importantly, what does it actually change…
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Admin
Salesforce Security Enforcement: Partners Are Frustrated. Here’s Why.
The June through August enforcement windows are coming in hot, and the preparation work, MFA enrollment, SSO signal configuration, permission audits, is work you can start today. The through-line across all five controls is user readiness. Report users need at least one Salesforce-side verification method configured. Privileged users must have a qualifying phishing-resistant method in place before July 1. And…
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Admin
Salesforce Connections 2026: The Future of Marketing is Agentic
Marketing is changing faster than most organizations can keep up with. Connections is where you go to get ahead of it, two days of sessions, proof points, and peer conversations that make the path forward a lot clearer than it looks from behind a desk.
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Admin
What Is Phishing-Resistant MFA?
Imagine you get a fake text message from your bank. You click the link, enter your password, and then, prompted by the fake site, you type in the 6-digit SMS code or authenticator app code that just popped up on your phone. Even though you used Multi-Factor Authentication (MFA), the hacker just stole your password and your session code in…
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Admin
What Is Agentforce Coworker?
If you've ever lost 20 minutes digging through Salesforce records, Slack threads, and SharePoint folders trying to piece together what's going on with an account, Agentforce Coworker was built for exactly that scenario. Powered by Data 360 and currently in beta, Agentforce Coworker is Salesforce's AI-powered work assistant. It connects your Salesforce CRM, Slack, and 270+ external data sources into…
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