Every fall, San Francisco hosts Dreamforce, Salesforce’s flagship event. In 2025, thousands of professionals, developers, administrators, and executives will gather at the Moscone Center to hear what is next in the world of AI, CRM, and enterprise technology.
Attendees can enjoy the vibrant downtown, Salesforce Tower, the nearby waterfront, and easy access to tech startups and global companies that thrive in the Bay Area. For first-timers and long-time attendees, the combination of culture and networking opportunities makes San Francisco an ideal location.
Even if you cannot make the trip to California, Salesforce has you covered. Through Salesforce+, the company’s on-demand and live streaming platform, you can access the most important announcements, keynotes, and discussions. Below is your guide to the best Dreamforce 2025 sessions that will be streamed live. Times are listed in Pacific Daylight Time (PDT).
Tuesday, October 14, 2025
Dreamforce Main Keynote 2025
10:00 AM-12:00 PM PDT
Marc Benioff and top leaders unveil Salesforce’s vision for the Agentic Enterprise, where AI and humans collaborate to transform customer success. Expect big announcements and bold product launches.
Data Cloud Keynote: Activate Trusted Data Everywhere
12:30-1:20 PM PDT
Explore how Salesforce’s Data Cloud powers real-time intelligence, fueling Agentforce, Customer 360, and AI-driven experiences that cut through data silos.
Slack Keynote: Reimagining Work for the Agentic Enterprise
2:00-2:50 PM PDT
See how Slack is evolving into the digital HQ for AI-enabled teamwork. Industry leaders share how employee agents and automation are reshaping collaboration and productivity.
Wednesday, October 15, 2025
Admin Keynote: Admins Ignite the Agentic Enterprise
9:00-9:50 AM PDT
Salesforce admins reveal how they’re shaping the future of work by configuring agents, safeguarding trust, and customizing the platform to deliver stronger outcomes across organizations.
Agentforce Keynote: Become an Agentic Enterprise
10:00-10:50 AM PDT
See how companies are scaling customer success with AI agents. Expect product updates, live demos, and customer examples showing Agentforce in action.
Developer Keynote
3:00-3:50 PM PDT
Developers get the stage to showcase new AI-driven tools and integrations across Flow, Apex, Slack, and Data Cloud. Learn how to deliver apps more quickly and shape the agentic enterprise with trusted innovation.
True to the Core (with Parker Harris)
3:30-4:40PM PDT
Salesforce executives answer unscripted questions directly from the audience about the platform’s future.
Thursday, October 16, 2025
Sales Keynote: Build and Govern the Agentic Enterprise
9:00-9:50 AM PDT
Combine AI agents and human expertise at every stage to maximize your team’s impact.
How Damen Shipyard Accelerates Sales with Agentforce
1:50-2:00 PM PDT
A real-world example of how Damen Shipyard uses AI agents to speed part sales and improve service operations in a complex industry.
Build for Scale: Reliable Salesforce Architecture
8:30-9:15 AM PDT
Overwhelmed by technical debt? This breakout session shows how to design adaptive roadmaps with research and data instead of guesswork, featuring a live discussion and Q&A.
This session will not be live streamed, but be sure to catch it when it’s available on demand.
Why Dreamforce 2025 Matters
Dreamforce is the stage where Salesforce introduces its biggest ideas, celebrates its community, and defines the direction of enterprise technology for the year ahead. With AI and the concept of the Agentic Enterprise at the center, this year signals a turning point in how organizations will operate.
Thanks to Salesforce+, no one has to miss out. Whether you are an administrator looking for new automation tips, a developer interested in building faster, a marketer focused on personalization, or a leader designing a stronger customer experience strategy, the sessions are available to you live and online.
For the full Dreamforce schedule, and more information about the event, click HERE.
What to Pack for Dreamforce + San Francisco in October
Dreamforce takes place during San Francisco’s “second summer,” when the city enjoys some of its best weather of the year. Still, the Bay Area’s microclimates mean you’ll want to pack thoughtfully to stay comfortable from morning keynotes to evening dinners. Here’s a guide to what seasoned attendees and locals recommend bringing along.
Layering is Everything
October days in San Francisco usually reach the upper 60s to low 70s, while evenings dip into the mid-50s. The city can feel warm in the sun and cool in the shade or near the waterfront, sometimes within the same hour. A light insulated jacket or fleece, breathable layers like tees or button-downs, and a scarf or beanie will keep you adaptable throughout the day.
Comfortable, Closed-Toe Shoes
You will be on your feet constantly, walking the Moscone campus, navigating steep hills, and exploring the city. Closed-toe shoes are better than sandals for both comfort and practicality. Consider bringing a second pair to rotate if you are walking long distances daily, or just want to switch it up.
Fog and Wind Blockers
Even in October, coastal fog and breezy afternoons are common. A compact windbreaker, sunglasses, lip balm, and hydrating lotion will make a big difference when the wind picks up.
Conference Essentials
Certain items are non-negotiable for a smooth Dreamforce experience:
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Small daypack or sling to carry layers, snacks, and event swag
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Refillable water bottle to stay hydrated between sessions
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External battery and short cable for phones and tablets
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ID, credit card, and a few business cards or QR contact codes
Workout Kit
If you plan to hit a hotel gym, take a sunrise jog along the Embarcadero, or drop into a yoga class, bring activewear and lightweight sneakers.
Evening Smart-Casual
San Francisco restaurants and neighborhood spots lean casual, but you may still want something a little sharper for dinners or networking events. A jacket is handy for drafty dining rooms or post-dinner walks.
Optional Add-Ons for Side Trips
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Bike gloves and a small lock if you plan to ride across the Golden Gate Bridge
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Motion-friendly medication if you are sensitive to ferries such as those to Alcatraz or Sausalito
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Sun protection even if the forecast calls for fog
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Compact umbrella rain is rare in October, but it is smart to check the forecast before you fly
Final Thoughts
Dreamforce 2025 promises to be a chance to connect with the Salesforce community, gain insights from industry leaders, and experience firsthand how AI and the Agentic Enterprise are reshaping business. Whether you are walking the halls of Moscone, streaming the sessions from Salesforce+, or exploring San Francisco in between events, this week offers a rare combination of learning and inspiration. By preparing ahead, with both a smart packing list and a clear schedule, you will be ready to make the most of everything Dreamforce has to offer!
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