Exploring Salesforce Admin Certification Paths

In the ever-evolving landscape of Salesforce administration, staying ahead of the curve is not just advantageous – it’s imperative. Businesses use Salesforce for innovation and efficiency, pushing administrators towards low-code and coding. Salesforce provides certifications for these skills. It is important to note that low-code (Flow) and code (Apex) skills are separate from administration. Administrator positions should not expect these skills to be covered by the average administrator candidate. When included in the job post, these skills should be appropriately compensated. Let’s explore these paths and how they can enhance your Salesforce career.

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Understanding the Salesforce Ecosystem 


Before delving into certification paths, it’s essential to grasp the broader Salesforce ecosystem. At its core, Salesforce is a powerful customer relationship management (CRM) platform that enables businesses to manage customer data, streamline processes, and drive growth. Administrators play a pivotal role in configuring and customizing Salesforce to align with their organization’s needs.


Traditional Administrator Certifications 


The journey typically begins with foundational certifications such as Salesforce Administrator (ADM 201). This certification validates your ability to customize Salesforce, configure user interfaces, and manage data. For folks who recently joined the ecosystem, the Associate Exam is a good option and a natural stepping stone before they attempt the Salesforce Administrator exam. Building upon this foundation, advanced certifications like Salesforce Certified Platform App Builder and Salesforce Advanced Administrator (ADM 301) further solidify your expertise in areas such as automation, analytics, and app development. While the advanced administrator exam also covers automation and app development, this certification is only recommended for individuals who will adopt a senior admin or product owner role. Consulting companies value Consultant certifications more over the Advanced Administrator certification.


Embracing Low-Code with Salesforce App Builder 


For administrators looking to harness the power of low-code development, the Salesforce Certified Platform App Builder certification is an excellent starting point. This certification focuses on designing, building, and deploying custom applications using Salesforce’s declarative development tools, such as Lightning App Builder and Flow. It’s ideal for those who want to create tailored solutions without delving into complex programming languages. Flow is a powerful tool for learning programming concepts, however, many advanced flow features are not covered in this certification scope. App builder certification will show you have medium-level flow skills that you must build upon using Trailhead and other advanced/complete flow courses.


Transitioning to Code Development 


While low-code tools are incredibly powerful, there are scenarios where custom development with Apex (Salesforce’s programming language) becomes necessary. Salesforce offers certifications like Salesforce Certified Platform Developer I and Salesforce Certified Platform Developer II for individuals looking to deepen their coding skills.


Is the Sky the Limit? 


For administrators seeking a future in code development, the Platform Developer I and II, and even Salesforce JavaScript certification (covering LWC development) may make sense. However, coding in front of a screen all day is not for everybody. It is best to experiment early with low-code and code tasks to understand where one’s passions lie. There is nothing wrong with staying an admin; there is so much to learn there.


Tailoring Your Certification Path 


Ultimately, the certification path you choose should align with your career aspirations and the specific demands of your role. Passionate about automation, custom apps, or coding? Salesforce certifications support your journey. When charting a path for yourself, remember to leverage your industry expertise. A sales or service cloud consultant certification may be a fruitful investment for you, if your prior experience supports that.


Conclusion 


As Salesforce continues to evolve, administrators must adapt to emerging trends and technologies to remain competitive in the job market. Low-code and coding boost admins’ skills, opening new doors and sparking innovation. Salesforce certifications offer a direct route to career growth and success.

Thanks for reading!

To polish your low-code skills, check out our Complete Flow Course HERE.

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Andy Engin Utkan

Andy Engin Utkan is a Salesforce MVP with 24 certifications. He is the founder of Salesforce Consulting Partner BRDPro Consulting. Utkan is a consultant, trainer, and content creator, focusing on automating business processes using Salesforce flow. He is recognized for his expertise in Salesforce flow, providing guidance through various courses and contributing actively to the Salesforce community.
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