Your Ultimate Guide to Dreamforce 2024

Dreamforce 2024 is shaping up to be an unforgettable event, bringing together trailblazers from across the Salesforce ecosystem. This year’s speaker lineup features luminaries like NVIDIA’s Jensen Huang. Attendees can dive into hot topics such as generative AI, automation in CRM, and the latest innovations in customer engagement. Whether you’re attending for inspiration, networking, or to explore the latest tech, Dreamforce promises insights that will transform how you do business.

SurveyVista: Effortless Data Collection to Action

Can’t make it to Dreamforce in person? That’s OK! Salesforce+ will be streaming the sessions for free. Check it out HERE.

Wondering where to begin, and which sessions to keep an eye on? We picked the best sessions for you. All these sessions will be available on Salesforce+. You can enjoy them even if you can’t attend Dreamforce in person:

3 Ways AI Makes Service Frictionless and Fun

Explore how to leverage Einstein GPT to boost productivity across Service Cloud, Sales Cloud, and Commerce Cloud, showcasing how AI can improve customer interactions, streamline workflows, and drive measurable business outcomes.

Tuesday, September 17 8:30-9:15 AM PDT

Automate This! Build Flows for Prompt Builder

Automate This series is one of my favorites throughout the year. Don’t miss this Dreamforce edition session.

Free Mentorship With Talent Stacker

Learn to enhance prompt templates with flows, integrating related record data for more dynamic prompts. Explore the new Template-Triggered Prompt Flow to automate prompt instructions efficiently.

Tuesday, Sep 17 8:30 AM – 9:15 AM PDT

Main Keynote: Dreamforce 2024

Marc Benioff announced that he is in the process of a hard pivot reshaping the AI efforts of Salesforce. This Dreamforce will be all about Agentforce. Let’s see what this product does by attending this keynote session full of demos.

Sanjna Parulekar, VP, Product Marketing, Salesforce
Clara Shih, CEO, Salesforce AI, Salesforce
Leah McGowen-Hare, MSEd, SVP, Trailblazer Community, Salesforce
Marc Benioff, Chair, CEO & Co-Founder, Salesforce
Patrick Stokes, EVP, Product & Industries Marketing, Salesforce

Tuesday, Sep 17 10:00 AM–12:00 PM PDT

Meet Agentforce: Humans + AI + Data + Action

Keynote will only scratch the surface when it comes to Agentforce. Let’s dive a little deeper with this session.

Discover how Agentforce brings together humans with AI agents to drive customer success. Learn how to build, customize, and deploy assistive and autonomous agents with low-code tools.

Tuesday, Sep 17 12:30 PM – 12:50 PM PDT and multiple times after.

This session is at the same time with the Slack Keynote. You may want to choose a different day and time, if you are interested in both.

Slack Keynote: Future of Human-Centric, Agent-Powered Work

Salesforce put a lot a powerful team behind Slack to get the best out of this acquisition. AI is a great opportunity to make Slack the center of attention. Join this session to find out.

AI is fundamentally changing how we work. Use the combined power of people, data, apps, AI, and agents in Slack, the conversational interface that transforms productivity for every line of business.
Learn how customers are using Slack and AI to connect, collaborate, and get work done.

Stephanie Sadowski, Global Head of Salesforce Business Group, Accenture
Aaron Levie, CEO & Co-Founder, Box
Kaylin Voss, Chief Revenue Officer, Slack, Salesforce
Denise Dresser, CEO, Slack, Salesforce
May Habib, CEO & Co-Founder, Writer
Rob Seaman, Interim Chief Product Officer, Slack, Salesforce

Tuesday, Sep 17, 12:30 PM-1:20 PM PDT

Trailblazing the Future of AI, Marc Benioff and Jensen Huang

NVIDIA has been the talk of town for many months. Everybody invests in AI which means they need more of NVIDIA’s hardware. How does the future look for the company?

NVIDIA is a world leader in AI and accelerated computing. Listen in as Marc Benioff connects with CEO Jensen Huang for an AI discussion — building the future with AI agents and more.

Marc Benioff, Chair, CEO & Co-Founder, Salesforce
Jensen Huang, Founder and CEO, NVIDIA

Tuesday, Sep 17 4:15 PM – 5:00 PM PDT

Agentforce Keynote: Build the Future with AI Agents

Agentforce makes a grand entrance at this Dreamforce with its own dedicated keynote. Let’s see what the fuss is all about.

Join us to see how Agentforce Agents are empowering employees and driving customer success. Hear the latest announcements and see how customers are building, testing, and supervising AI agents easily.

Carlos Lozano, Senior Director, Product Management, Salesforce
Claire Cheng, VP, AI Science & Engineering, Salesforce
Avanthika Ramesh, Director, Product Management, Salesforce
Angela Le, Director, Product Management, Einstein Copilot, Salesforce
Gary Brandeleer, Senior Director, AI Product Management, Salesforce
Kevin Quigley, Senior Manager, PTCI, Wiley
Adam Evans, SVP, AI Platform Cloud, Salesforce

Wednesday, Sep 18 9:00 AM–9:50 AM PDT

New AI Innovation: Say Hello to Agentforce Sales Agent

The whole tech industry is talking about the takeover of AI agents. And the prediction is that it will start with sales agents. Will Agentforce successfully sell to humans? Or will personal agents buy from agentforce, not humans? I am not sure.

Be the first to learn about Einstein Sales Agents. These AI Agents autonomously nurture pipeline and coach reps. Discover how they work and get best practices from the product experts building them.

Wednesday, Sep 18 10:15 AM – 11:00 AM PDT

Introduction to Agent Builder for Admins and Developers

If you are not already tired of Agentforce demos, join this session to find out how admins and developers can configure this product.

In this introduction to Agent Builder, see how admins and developers can equip Agents with custom actions created with flows, Apex, and External Services to take advantage of its power.

Wednesday, Sep 18 11:30 AM – 12:15 PM PDT

Admin Keynote: Succeed in the AI Era

Always a favorite; Admin Keynote will include all the setup usability functionality that has been developed and deployed among other improvements.

Learn how to manage trusted solutions for the AI enterprise using data, AI, and automation. Join us to see live demos, product roadmaps, and tools to help you succeed.

Thursday, Sep 19, 9:00 AM – 9:50 AM PDT

True to the Core at Dreamforce ’24

This is where frustrated ecosystem leaders ask for additional functionality and hope it is implemented by the next event. Fun to watch.

Hear directly from Co-founder and CTO Parker Harris and product leaders as they share highlights from our product roadmap and answer your questions live.

Thursday, Sep 19, 10:30 AM – 11:30 AM PDT

Developer Keynote: Build the Future with the Platform

Developers extend the platform with custom functionality. How will developers help users do more with the power of AI tools? This remains to be seen. Salesforce tried to combine this keynote with the admin keynote this year. The ecosystem said no.

Conclude your Dreamforce with a technical deep dive hosted by Christopher Coenraets, SVP Trailblazer Relations. See the latest in AI, data, and dev tools on Agentforce with live demos built for you.

Thursday, Sep 19, 2:30 PM – 3:20 PM PDT

Dreamforce 2024 is packed with incredible sessions and inspiring speakers. Whether you’re attending in person or streaming via Salesforce+, there’s no shortage of game-changing insights on AI, automation, and the future of CRM. Be sure to plan your sessions to maximize your experience and get the most out of the event!

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Andy Engin Utkan

Andy Engin Utkan is a Salesforce MVP with 24 certifications. He is the founder of Salesforce Consulting Partner BRDPro Consulting. Utkan is a consultant, trainer, and content creator, focusing on automating business processes using Salesforce flow. He is recognized for his expertise in Salesforce flow, providing guidance through various courses and contributing actively to the Salesforce community.

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