8 Dreamforce 2026 Sessions for Every Admin’s Agenda
From Agentforce skills to career strategy, here's what to watch
Dreamforce is Salesforce’s flagship annual conference, bringing together tens of thousands of admins, developers, architects, and business leaders for keynotes, breakout sessions, and hands-on training. This year’s event runs September 15-18 in San Francisco, and centers on new product announcements and where the platform is headed, with Agentforce and AI taking center stage.
The session catalog is already packed with options, with more being added, so we pulled eight sessions built specifically for admins, covering AI-powered service, career strategy, Slack integration, data foundations, Agentforce skills, flow testing, and where the role is headed next. Here is what to expect and where to find each one.
Why Admins Should Attend Dreamforce
Dreamforce gives admins direct access to product teams building the tools they use every day, plus a chance to see new features before general release. Sessions cover practical skills like flow automation, data governance, and AI agent configuration, alongside career-focused content on where the admin role fits as automation reshapes daily work. The in-person crowd also makes it easy to swap real-world tips with other admins facing similar challenges, and for admins who can’t make it to San Francisco, Salesforce+ streams sessions live and on demand so nobody has to miss out.
Expect a packed schedule across multiple venues, mainly Moscone Center, with keynotes, theater-style sessions, hands-on labs, and an expo floor full of partner booths. Sessions run in short blocks, often 20 to 40 minutes, so attendees can move between topics throughout the day. Crowds are large and popular sessions fill up fast, so building an agenda ahead of time helps secure a seat. To get started, here are eight sessions worth locking in now.
3 Ways Agentforce Helps Reps Deliver Better Service
Tim Casey and Drew Schildwachter dig into what happens when AI agents take on high-volume service requests. The pitch: reps get to focus on the complex, high-value work while Agentforce handles the routine interactions, boosting speed and personalization along the way.
- Speakers: Tim Casey, Senior Distinguished Strategic Solution Engineer, Salesforce; Drew Schildwachter, Distinguished Strategic Solution Engineer, Salesforce
- When: Wednesday, Sep 16, 3:30 – 3:50 PM PDT | Moscone South, LL, Content Pavilion, Stage 6
Admin Keynote: Bring the Agentic Enterprise to Life
The admin keynote brings together five Salesforce leaders to cover where the admin role is headed as Agentforce and the Headless 360 platform reshape how work gets built. Expect live demos and real customer stories alongside a look at how security and governance tools help teams deploy AI responsibly.
- Speakers: Rachel Beard, Field CTO, Security Solutions, Salesforce; Tiaan Kruger, Senior Director Product Management, Salesforce; David Green, VP, Product Management, Salesforce; Kate Lessard, Lead Admin Evangelist, Salesforce; Ella Marks, Director, Admin and Architect Marketing, Salesforce
- When: Thursday, Sep 17, 10:30 – 11:20 AM PDT | Moscone West, L3, Keynote Room 3001
Evolve Your Role as a Salesforce Administrator
For admins wondering where AI and automation leave their role, Denise Carbone offers a direct answer: the role is not disappearing, it is shifting. She covers the move from system admin to strategic “human in the loop” and helps attendees map out which skills matter most going forward.
- Speaker: Denise Carbone, Director of Salesforce Delivery, ImagineCRM
- When: Tuesday, Sep 15, 9:00 – 9:20 AM PDT | Moscone West, L2, Trailblazer Theater
Bring Salesforce and Slack Together: CRM in the Flow of Work
Ruchi Kumar and Matt McKillen show what it looks like when Salesforce data lives inside Slack conversations instead of a separate tab. The session includes a live demo of Slackbot and Salesforce channels, plus a case for why a unified platform beats stitching together a fragmented stack of AI tools.
- Speakers: Ruchi Kumar, Director of Product Management, Slack, Salesforce; Matt McKillen, Sr. Product Manager, Slackforce Actions, Salesforce
- When: Tuesday, Sep 15, 1:30 – 1:50 PM PDT | Moscone North, LL, Campground, Theater 3
- Also: Thursday, Sep 17, 3:30 – 3:50 PM PDT | Moscone West, L3, Learning Lab Theater C
From Badges to Belonging: Grow with Trailhead
Ama Surangika and Sheeba Thukral reframe Trailhead as more than a badge collection. They walk through turning that learning into real career growth through certifications, community groups, and mentorship, then help attendees leave with a simple 30-day action plan to keep the momentum going.
- Speakers: Ama Surangika, Director of Slack Community Enablement, Empowering our Minds; Sheeba Thukral, Co-founder, GaapX.ai (AI Revenue Platform), Salesforce Architect Ambassador, KindCause Inc.
- When: Thursday, Sep 17, 1:30 – 1:50 PM PDT | Moscone West, L2, Trailblazer Theater
Five Steps to Getting Started with Data 360 and Agentforce
John Eagan and Michelle Roch make the case that AI agents are only as strong as the data behind them. They share five actionable steps for connecting your data and building the foundation Agentforce needs, backed by real customer examples of what worked and what they learned along the way.
- Speakers: John Eagan, Director, Data 360, Salesforce; Michelle Roch, Principal Technical Architect, Salesforce
- When: Wednesday, Sep 16, 4:30 – 4:50 PM PDT | Moscone West, L3, Learning Lab Theater D
- Also: Thursday, Sep 17, 1:00 – 1:20 PM PDT | Moscone South, LL, Content Pavilion, Stage 4
Personalize Agentforce Coworker with Reusable AI Skills
Liz Awad shows how Skills let teams customize Agentforce Coworker to fit the way they actually work, then reuse and share those skills across the business. The session also covers the governance side: how admins can manage and oversee skills at scale.
- Speaker: Liz Awad, Senior Product Manager, Salesforce
- When: Wednesday, Sep 16, 9:00 – 9:20 AM PDT | Moscone North, LL, Campground, Theater 3
- Also: Thursday, Sep 17, 9:00 – 9:20 AM PDT | Moscone West, L3, Theater 18
Test Flows Using Flow Builder’s New AI-Assisted Test Mode
Adam White, Katie Villanueva, and Kendra Havens introduce Flow Builder’s new unified testing experience, covering assertions, data mocking, and AI-assisted test creation. Attendees leave with a clearer picture of how automated testing improves flow quality and where this feature is headed next.
- Speakers: Adam White, Director, Product Management, Salesforce; Katie Villanueva, Senior Salesforce Administrator, Alliant Insurance Services; Kendra Havens, Product Management Director, Salesforce
- When: Wednesday, Sep 16, 4:00 – 4:40 PM PDT | Moscone West, L3, Room 3024
Building Your Dreamforce 2026 Agenda
The catalog is still growing, so check back before the event if you do not see a session that fits your role. All times listed are Pacific, with sessions marked first come, first seated unless noted otherwise on the registration page.
Can’t catch these live? All eight sessions will be available on demand on Salesforce+ live and after the event, so you can stream them at your own pace.
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