Salesforce Connections 2026: The Future of Marketing is Agentic
The biggest marketing event of the year is upon us. Salesforce Connections hits McCormick Place in Chicago June 3 through 4 with a lineup built around one specific moment: the shift from traditional marketing to fully agentic, AI-powered customer engagement. If you can be in Chicago, book your spot now. If you can’t, Salesforce+ streams the full event live and makes sessions available on demand so you can catch everything from your desk.
Whether you’re a CMO chasing the next competitive edge, a marketing ops manager modernizing your tech stack, or a practitioner who just wants to go home with skills you can use on Monday morning, Connections delivers.
What Is Salesforce Connections?
Connections is Salesforce’s flagship marketing and commerce event, two days packed with over 280 sessions, 50+ product demos, 20+ hands-on trainings, and access to the people and innovations shaping the future of marketing. Unlike broader industry conferences, Connections zeroes in on marketing, commerce, and the intersection of data and AI, making every session, every keynote, and every hallway conversation relevant to what you actually do for a living.
The event draws practitioners, strategists, executives, and technologists from across the marketing ecosystem: brand marketers, demand gen leads, marketing ops teams, commerce directors, and the developers who build the tools that power them all. If your job description touches customer engagement in any form, there’s a track for you.
Why Connections Matters More in 2026 Than Ever Before
Marketing is at an inflection point. The rise of autonomous AI agents is happening now, and the brands that understand how to orchestrate agentic experiences across channels are already pulling ahead. This year’s Connections is built entirely around that reality.
The through-line of the entire event is what Salesforce calls becoming an Agentic Enterprise: moving beyond static, batch-and-blast marketing toward always-on, adaptive engagement that responds to customers in real time. That means understanding how AI agents can handle segmentation, personalization, decisioning, and even outreach, not to replace marketers, but to multiply what a marketing team can accomplish.
The gap between high-performing marketing teams and underperformers is widening, and the separating factor is how those teams approach AI and data. Sessions like High-Performer Secrets: State of Marketing Report will pull directly from Salesforce’s Tenth State of Marketing Report to show attendees what top teams are doing differently and how to close that gap.
Who Should Attend Connections?
The event is valuable across the entire marketing org, but it’s especially high-impact for:
- Marketing practitioners and operators who want to bring back frameworks and technical skills they can implement immediately. The hands-on training sessions and Campground demos are built for this.
- Marketing ops and data teams who are managing CDPs, campaign platforms, and automation tools and want to understand how agentic workflows change their day-to-day. Sessions on data unification and autonomous agents are directly up this alley.
- Brand marketers and content strategists who want to understand how AI changes the creative and storytelling side of the work, not just the operational side.
- Commerce leaders in retail, manufacturing, and financial services who need practical guidance on unifying their customer experience across digital and in-person channels.
- Executives and marketing leaders who want to understand the strategic case for agentic marketing and come home with a clear direction for their teams.
The numbers from past Connections attendees speak for themselves. 95% of attendees learned innovative trends for their industry. 93% discovered tools to better engage their customers. 92% solved real business challenges and drove growth. And 93% say Connections was worth the time and investment.
Salesforce+ Sessions to Add to Your Schedule
Can’t make it to Chicago this year? A selection of sessions from Connections will stream live on Salesforce+, so whether you’re attending in person or following from your desk, here’s a curated schedule of sessions worth building your day around. All first-come, first-seated sessions fill up fast. Plan to arrive early, especially for the Keynote Room presentations.
Wednesday, June 3
| Time (CDT) | Session | Location |
|---|---|---|
| 9:00 AM | High-Performer Secrets: State of Marketing Report | Stage 3, Content Pavilion |
| 9:15 AM | Pearson Said Yes to Agentic Marketing — Here’s What Happened | Salesforce+ Stage, Campground |
| 9:30 AM | Drive Manufacturing Growth with AI-Powered B2B Commerce | Innovator Theater, Campground |
| 11:30 AM | Shifting from Human-Actioned Data to Agent-Powered Growth | Stage 3, Content Pavilion |
| 1:30 PM | Advanced Personalization and Loyalty Strategies | Stage 1, Content Pavilion |
| 2:00 PM | Brand Marketing 101 with Martha Stewart | Keynote Room |
Thursday, June 4
| Time (CDT) | Session | Location |
|---|---|---|
| 9:20 AM | How CIBC Makes Marketing More Human with Data | Salesforce+ Stage, Campground |
| 10:00 AM | Agentforce Marketing Keynote | Keynote Room |
| 11:00 AM | Build High-Converting Websites for the Agentic Era | Innovator Theater, Campground |
| 11:30 AM | ROI or Bust: The Growth Imperative | Breakout |
| 12:30 PM | Brand Power that Breaks Through the Noise | Innovator Theater, Campground |
| 2:00 PM | 10 Ways the Slack Social Team Scales with AI & Automations | Theater 6, Campground |
Beyond the Sessions
The value of Connections isn’t limited to what’s on a slide. The Campground is a full-floor experience with product demos, customer stories, and drop-in Agentforce consultations where you can bring your actual use cases and get guidance from product experts. The Community Hub is dedicated to peer learning and Trailblazer connections. And the Agentic Marketing Showdown puts live builders head-to-head to create the most effective marketing agent in real time, making it one of the most educational competitions you’ll see all year.
The event wraps each evening with meaningful networking, and this year’s concert at Wintrust Arena brings Foster the People and the Smashing Pumpkins back-to-back, a celebration of the community that makes Connections feel different from every other enterprise conference on the calendar.
Don’t Watch the Future of Marketing From the Sidelines
After sessions wrap each day, the networking continues, and Foster the People and the Smashing Pumpkins take the stage back-to-back for a night that has become one of the most anticipated traditions in the Salesforce community calendar.
Marketing is changing faster than most organizations can keep up with. Connections is where you go to get ahead of it, two days of sessions, proof points, and peer conversations that make the path forward a lot clearer than it looks from behind a desk.
Find more information and register at salesforce.com/connections.
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